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Shakespeare’s Secret Masterpiece: Did the Bard Pen the King James Bible as His Greatest Prank?

Imagine a world where the greatest literary mind of all time didn’t just write Hamlet or Romeo and Juliet—but secretly crafted the King James Bible, slipping in a cheeky wink to posterity. It's a notion so audacious it feels ripped from a Shakespearean comedy: the Bard, quill in hand, pulling the wool over the eyes of kings, clergy, and history itself. But is there a shred of truth to the tantalising claim that Shakespeare’s finest work—and most devilish jest—was the Holy Book that shaped the English-speaking world? Let’s dive into this literary whodunit with a pint of scepticism and a dash of Elizabethan flair. The King James Bible, unveiled in 1611, stands as a monument of language and faith. Commissioned by King James I, it was the brainchild of a crack team of 47 scholars—learned blokes steeped in Hebrew, Greek, and Latin, tasked with forging a definitive English translation. Meanwhile, across the cobbled streets of London, William Shakespeare, born in 1564, was the toast of th...
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What do copywriters do?

Sometime last year, someone was looking for a copywriter. Another someone linked him to me, whereupon I dispatched a sample of my work post haste, and he called me in for a sit-down. (Which invariably necessitated hauling myself across town). I now can't recall much of what transpired in that very short meeting, but I remember client-to-be praising my singular ability to write a captivating TV commercial. And then he expressed grave concern over my. . . how shall I put it. . . “ability,” as in do I have it in me, to knock out a satisfactory brochure? (Because who populates their creative portfolio with brochures? 🤷🏿‍♂️) Actually, it might have been a flyer but I am quite possibly inured to the details by the general barbarity of time.

Anyway, I sent back my costing for the job and—no surprises here—never heard from him again. Turns out he was looking for a flyer-writer. Or a brochure supremo. It also turns out that this is a pet peeve with marketers today.

So what exactly do copywriters do?

Quoth creativepool.com: "Creative copywriters are employed by agencies both permanently and on a freelance basis to develop advertising concepts. They mainly deliver the words and verbal content that accompanies the visual elements. Agency copywriters usually work in close partnership with art directors and have lots of input to the visual elements. Many advertising agencies appoint them as a creative team. However, many successful copywriters set up as freelancers.

The types of projects and clients vary widely, although some copywriters may specialise in an industry sector. They may also specialise in producing copy for:

1. Above the line advertising, which uses mass media like TV, cinema, interactive media, posters and radio scripts to promote brands.

2. Below the line advertising, which uses less conventional methods that focus on direct means of communication, like brochures, leaflets, press advertisements, direct mail and digital media.

The copywriter is responsible for taking a client's advertising brief and generating original copy ideas that grab the attention of the target audience.”

What kind of copywriters are you hiring out there?

This post first appeared on my Instagram blog. Read more at https://www.instagram.com/javanongurucreative

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