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David Lukwago finally creeps out of the woodwork.

What do copywriters do?

Why A Great Headline Is Crucial To Your Ad (And How To Craft One)

Who'll Be The World's First Gazillionaire?

Eliud Kipchoge’s Kids Were Never Supposed to Be in Vienna. Here’s Why.

Nile Special: Strictly Not for Sale to Foreigners (Or How Mohammad Won the Top Prize in A Beer Competition During Ramadhan And Caught Hell for It)

Of Australian Bogans Masquerading As Creatives In Nairobi Agencies