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Africa Was Supposed to Be the Future of Football. So Why Does the Future Keep Passing Us By?

As the FIFA 2026 World Cup unfolds in the U.S.,Canada, and Mexico, an uncomfortable truth is becoming increasingly difficult to ignore. Football likes to sell itself as the world's most democratic sport. A ball, an open field and a dream. That is the mythology. That is the romance. The reality is rather nuanced. Modern football is becoming an industrial enterprise, and like every other industry, the countries with the deepest pockets are pulling away from the rest. Make no mistake. Talent still matters. Passion still matters. History still matters. But money matters more. Take a look at the emerging football powers of the twenty-first century. Australia was once viewed as an outlier, a sporting nation whose interests lay elsewhere. Today, it has become a consistent presence on the world stage. The country's investment in sports science, coaching, youth academies and infrastructure has transformed it into a serious football nation. Then there is Qatar. A country with a populatio...
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"Our Enemy Is Not William Ruto, Our Enemy is Somalis...They have taken everything that Was Ours": The Kikuyu Financial Acumen Myth Lies In Tatters


Suddenly, Somalis are the new kings of commercial enterprise in Kenya; Kisiis long ago ran with the matatu business, Maasais are running every kiosk at every bus stop, and even barbershops are now owned by BanyaRwanda, as Burundians hedge the njugu and hawking markets.
So where is that legendary Kikuyu financial acumen that we have been sung to, day and night, for the last 60 years?

To put it bluntly, when the playing field is levelled, the wealth begins to spread equitably, and the advantages of historical economic nepotism begin to vanish, and traditional financial injustices find themselves addressed head-on, and historically marginalised peoples start getting a fighting chance, and all of us begin to earn our rewards through sheer merit. But more importantly, the myth gets bust.

And we thank Raila Odinga for Devolution, The Great Equaliser.

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