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Africa Was Supposed to Be the Future of Football. So Why Does the Future Keep Passing Us By?

As the FIFA 2026 World Cup unfolds in the U.S.,Canada, and Mexico, an uncomfortable truth is becoming increasingly difficult to ignore. Football likes to sell itself as the world's most democratic sport. A ball, an open field and a dream. That is the mythology. That is the romance. The reality is rather nuanced. Modern football is becoming an industrial enterprise, and like every other industry, the countries with the deepest pockets are pulling away from the rest. Make no mistake. Talent still matters. Passion still matters. History still matters. But money matters more. Take a look at the emerging football powers of the twenty-first century. Australia was once viewed as an outlier, a sporting nation whose interests lay elsewhere. Today, it has become a consistent presence on the world stage. The country's investment in sports science, coaching, youth academies and infrastructure has transformed it into a serious football nation. Then there is Qatar. A country with a populatio...
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Ruto's Wild Goose Chase: The Hollywood Odyssey That Isn't Hollywood-ing


In a whirlwind of comedy and confusion, Kenya's President William Ruto embarked on what was supposed to be a triumphant tour of America, aiming to boost Kenya's standing in Hollywood and sell it as a prime filming destination. However, what is ensuing is a series of misadventures that has left Kenyans scratching their heads and chuckling at the absurdity of it all.

Ruto's grand plans began with a promise of rubbing shoulders with Hollywood elite at Tyler Perry Studios. Yet, much to everyone's surprise, Perry himself was nowhere to be found. Instead, the Rutos (wife, children, kila kitu...presumably the family dog too) were greeted by none other than the affable TV host Steve Harvey, who, in a bizarre twist, announced Perry's absence, citing a mysterious journey "out of town."

This unexpected encounter with Harvey, coupled with Ruto's previous gaffe of claiming a partnership with the Grammy Awards (which, for the record, have no ties to Hollywood), set the stage for a comedy of errors that would rival any film starring Medea. January, as the saying goes, came and went silently like a ship in the night.

Adding insult to injury, Harvey casually mentioned his upcoming vacation plans to visit Kenya in September, conveniently sandwiched between shooting episodes of Family Feud in South Africa. Kenyans can't help but wonder: Did Ruto's highly publicised tour of America inadvertently become a promotional campaign for Harvey's holiday itinerary?

Meanwhile, Ruto's ambitious promises of Hollywood relocating en masse to Nairobi seem more like wishful thinking than a concrete plan as his grand scheme peters out. (Perhaps its time to slot in, slideways if I must, that hope is not a plan.) Despite his assurances, the Innovation Studios of Hollywood remain elusive, opting instead to set up shop in South Africa, much to the chagrin of Kenyans who had been eagerly awaiting the influnx of Tinseltown talent.

As the dust settles on Ruto's Hollywood odyssey, Kenyans are left with more questions than answers. Was this a case of misplaced priorities, or simply a comedy of errors? Regardless, one thing remains clear: Ruto's foray into Hollywood has been more farcical than fabulous, and people are wondering if the real entertainment is happening on screen or right before their eyes.

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